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Apparel brand Maxara apparels has taken an initiative towards raising awareness about slow fashion and its importance for a sustainable future, Marketing Management team of Maxara, shared in a social media post on Friday.

Founded in 2004 by Anjum ara, Maxara is an apparel company offering clothing and accessories for men, women & Kids including t-shirts, polos, shirts, shorts, winter wear & school uniform. Its pricing starts from Rs 499 upto Rs 1,699.

About Environmental product

Environmental products are goods designed to have minimal negative impact on the environment throughout their lifecycle. They are often created using sustainable materials, are energy-efficient, biodegradable, or recyclable, and aim to reduce waste and pollution.

Types of Environmental Products

Recyclable Products

Items made from materials that can be reused, such as paper bag.

What is Slow Fashion?

Slow fashion is an approach to fashion that prioritizes sustainability, ethics, and longevity over fast-paced, disposable fashion trends. It is a movement that encourages consumers to buy fewer clothing items of higher quality, made with care for both the environment and the people involved in the production process. The core principles of slow fashion include: quality over quantity, ethical production, sustainable materials, local production, transparency, and minimal waste.

What makes Slow Fashion better than Fast Fashion

Slow fashion is considered better than fast fashion for several reasons, as it prioritizes sustainability, ethics, and longevity over the rapid production and consumption cycle of fast fashion.

Here are some key reasons why more people are supporting the slow fashion buzz:

Environmental Impact: Slow fashion brands focus on using sustainable materials and production methods, which reduce the environmental impact of the fashion industry. They often use organic or recycled fabrics, minimize waste, and employ eco-friendly dyeing and manufacturing processes. In contrast, fast fashion is associated with high water usage, pollution, and overproduction of clothing.

Quality and Durability: Slow fashion emphasizes the creation of high-quality, durable garments. These items are designed to last longer, reducing the need for frequent replacements. Fast fashion, on the other hand, often prioritises low-cost production, resulting in lower-quality clothing that may quickly wear out or lose its appeal.

Ethical Labour Practices: Slow fashion brands typically ensure fair wages and safe working conditions for the people involved in the production process. They value the well-being of workers throughout the supply chain, from garment workers to farmers. In contrast, fast fashion has been criticized for exploitative labour practices and sweatshop conditions.

Less Waste: Slow fashion brands produce in smaller quantities and often have limited edition collections. This approach reduces overproduction and excess inventory, which is a common problem in fast fashion. It also encourages consumers to buy thoughtfully and cherish their clothing items for longer.

Timeless Design: Slow fashion favours timeless, classic designs that don’t go out of style quickly. This contrasts with fast fashion, which thrives on quickly changing trends and encourages consumers to constantly update their wardrobes.

Transparency: Many slow fashion brands are transparent about their sourcing and production practices. This transparency allows consumers to make informed choices and support brands that align with their values. Fast fashion companies often lack such transparency.

Local and Artisanal Production: Some slow fashion brands prioritize local or artisanal production, supporting local communities and traditional craftsmanship. Fast fashion, in contrast, often outsources production to countries with lower labour costs. Reduced Carbon Footprint: By using sustainable materials, local production, and minimizing transportation, slow fashion can have a smaller carbon footprint compared to fast fashion, which often involves long-distance shipping and a reliance on synthetic materials.

Mindful Consumption: Slow fashion promotes a more mindful approach to clothing consumption. Consumers are encouraged to buy less but invest in higher-quality pieces, reducing impulse buying and unnecessary purchases.

As slow fashion offers a more sustainable and ethical alternative to the fast fashion model. It prioritizes the long-term well-being of people and the planet over short-term trends and profit margins, making it a better choice for those concerned about the environmental and social impacts of the fashion industry.